Pronunciation2026-06-04 ยท 6 min read

Counting in Japanese: Why ไธ€ๆœฌ Is ใ„ใฃใฝใ‚“ and ไธ‰ๆœฌ Is ใ•ใ‚“ใผใ‚“

You learned the counter ๆœฌ (ใปใ‚“) for long objects โ€” then heard ใ„ใฃใฝใ‚“, ใ•ใ‚“ใผใ‚“, ใ‚ใฃใฝใ‚“ and wondered if you misheard. You didnโ€™t. Counters change their sound depending on the number in front, and there is a clear pattern behind it.

JLPT N1 Certified Teacher
Written and reviewed by a Japanese language teacher (JLPT N1) with experience teaching learners from Vietnam, Indonesia, and Mongolia.

Why Counters Change Sound

When certain numbers meet certain counters, the sounds blend for easier pronunciation. The number may add a small ใฃ, or the counter's first consonant may become voiced or half-voiced (ใฏโ†’ใฐโ†’ใฑ). It feels chaotic at first, but the same numbers cause changes again and again.

ๆœฌ โ€” counting long, thin objects

ไธ€ๆœฌ ใ„ใฃใฝใ‚“
ไบŒๆœฌ ใซใปใ‚“
ไธ‰ๆœฌ ใ•ใ‚“ใผใ‚“
ๅ››ๆœฌ ใ‚ˆใ‚“ใปใ‚“
ไบ”ๆœฌ ใ”ใปใ‚“
ๅ…ญๆœฌ ใ‚ใฃใฝใ‚“
ๅ…ซๆœฌ ใฏใฃใฝใ‚“
ๅๆœฌ ใ˜ใ‚…ใฃใฝใ‚“

ๅŒน (animals) and ๅ›ž (times)

ๅŒน (ใฒใ)

ไธ€ๅŒน ใ„ใฃใดใ
ไบŒๅŒน ใซใฒใ
ไธ‰ๅŒน ใ•ใ‚“ใณใ
ๅ…ญๅŒน ใ‚ใฃใดใ
ๅๅŒน ใ˜ใ‚…ใฃใดใ

ๅ›ž (ใ‹ใ„)

ไธ€ๅ›ž ใ„ใฃใ‹ใ„
ๅ…ญๅ›ž ใ‚ใฃใ‹ใ„
ๅ…ซๅ›ž ใฏใฃใ‹ใ„
ๅๅ›ž ใ˜ใ‚…ใฃใ‹ใ„

It Depends on the Consonant, Not the Counter

Most textbooks give you a grid per counter and leave you to memorise each one separately. That is why counters feel endless. In fact the behaviour is decided almost entirely by the first consonant of the counter, so once you know which family a counter belongs to, you can predict it without ever having seen it.

The reason is physical. Saying ใ„ใก + ใปใ‚“ quickly forces the tongue to cut the vowel short and hit the following consonant harder, which is what the small ใฃ writes down. A consonant that is already hard to voice after that break turns into a p-sound. Nobody decided this. It is what the mouth does at speed.

Counter familyExamplesAfter 1 / 6 / 8 / 10After 3Sounds like
ใฏ่กŒ (h/f)ๆœฌ ใปใ‚“ ยท ๅŒน ใฒใ ยท ๆฏ ใฏใ„ ยท ๅˆ† ใตใ‚“small ใฃ + p-soundvoiced to bใ„ใฃใฝใ‚“ ยท ใ•ใ‚“ใผใ‚“ ยท ใ‚ใฃใฝใ‚“
ใ‹่กŒ (k)ๅ›ž ใ‹ใ„ ยท ้šŽ ใ‹ใ„ ยท ๅ€‹ ใ“ ยท ไปถ ใ‘ใ‚“small ใฃ, no voicingusually unchangedใ„ใฃใ‹ใ„ ยท ใ•ใ‚“ใ‹ใ„ ยท ใ‚ใฃใ‹ใ„
ใ•่กŒ (s)ๅ†Š ใ•ใค ยท ๆญณ ใ•ใ„small ใฃ, no voicingunchangedใ„ใฃใ•ใค ยท ใ•ใ‚“ใ•ใค ยท ใฏใฃใ•ใค
ใใฎไป– (m/n/d/r)ๆžš ใพใ„ ยท ๅฐ ใ ใ„ ยท ไบบ ใซใ‚“ ยท ๅบฆ ใฉno changeno changeใ„ใกใพใ„ ยท ใ•ใ‚“ใพใ„ ยท ใ‚ใใพใ„

ๅˆ† โ€” the counter you will need most

Drill ๅˆ† (minutes) before any other counter. It runs right through the listening section: train times, appointment times, how long something takes. It belongs to the ใฏ่กŒ family, so it behaves exactly like ๆœฌ.

ไธ€ๅˆ† ใ„ใฃใทใ‚“
ไบŒๅˆ† ใซใตใ‚“
ไธ‰ๅˆ† ใ•ใ‚“ใทใ‚“
ๅ››ๅˆ† ใ‚ˆใ‚“ใทใ‚“
ไบ”ๅˆ† ใ”ใตใ‚“
ๅ…ญๅˆ† ใ‚ใฃใทใ‚“
ไธƒๅˆ† ใชใชใตใ‚“
ๅ…ซๅˆ† ใฏใฃใทใ‚“
ไนๅˆ† ใใ‚…ใ†ใตใ‚“
ๅๅˆ† ใ˜ใ‚…ใฃใทใ‚“

Watch ๅ››ๅˆ† (ใ‚ˆใ‚“ใทใ‚“) and ไนๅˆ† (ใใ‚…ใ†ใตใ‚“). Students who reach for ใ— and ใ here get blank looks. Also note that ๅๅˆ† is ใ˜ใ‚…ใฃใทใ‚“ for ten minutes but ใ˜ใ‚…ใ†ใถใ‚“ when it means โ€œenoughโ€. Same two kanji, different word.

Counters That Never Change

Counters beginning with m, d, n or r do not change at all. One to ten, no exceptions. Learn these early; they cost you nothing.

ๆžš (ใพใ„)flat things: paper, shirts, tickets

ใ„ใกใพใ„ ยท ใซใพใ„ ยท ใ•ใ‚“ใพใ„ ยท ใ‚ˆใ‚“ใพใ„

ๅฐ (ใ ใ„)machines, vehicles

ใ„ใกใ ใ„ ยท ใซใ ใ„ ยท ใ•ใ‚“ใ ใ„

ๅบฆ (ใฉ)occurrences, degrees

ใ„ใกใฉ ยท ใซใฉ ยท ใ•ใ‚“ใฉ

ไบบ (people) is a partial exception: ไธ€ไบบ (ใฒใจใ‚Š) and ไบŒไบบ (ใตใŸใ‚Š) are irregular, but from three onwards it is completely regular: ใ•ใ‚“ใซใ‚“, ใ‚ˆใซใ‚“, ใ”ใซใ‚“. Note ๅ››ไบบ is ใ‚ˆใซใ‚“, not ใ‚ˆใ‚“ใซใ‚“.

ไธ‰ๅ›ž and ไธ‰้šŽ โ€” same sound, different answer

Both counters are written ใ‹ใ„ and both begin with k, so you would expect them to behave identically. They do not.

ไธ‰ๅ›ž

ใ•ใ‚“ใ‹ใ„

three times, no voicing

ไธ‰้šŽ

ใ•ใ‚“ใŒใ„

third floor, voiced to ใŒ

The voicing in ใ•ใ‚“ใŒใ„ follows a wider habit: a sound after ใ‚“ tends to voice, which is why you also get ใ•ใ‚“ใฐใ„ (ไธ‰ๆฏ) and ใ•ใ‚“ใœใ‚“ (ไธ‰ๅƒ). ไธ‰ๅ›ž resisted it, probably to stay distinct from ไธ‰้šŽ. One caveat worth knowing: ใ•ใ‚“ใ‹ใ„ for ไธ‰้šŽ is now common too, especially among younger speakers, so do not correct anyone who says it.

The 4, 7 and 9 Problem

Three numbers have two readings each, and choosing the wrong one is more noticeable than getting a sound change wrong.

  • 4: ใ‚ˆใ‚“ is the safe default with counters (ใ‚ˆใ‚“ใปใ‚“, ใ‚ˆใ‚“ใพใ„). ใ— appears in fixed words like ๅ››ๆœˆ (ใ—ใŒใค).
  • 7: ใชใช is the safe default (ใชใชใปใ‚“). ใ—ใก survives in ไธƒๆœˆ (ใ—ใกใŒใค) and ไธƒๆ™‚ (ใ—ใกใ˜).
  • 9: ใใ‚…ใ† is the safe default (ใใ‚…ใ†ใปใ‚“). ใ appears in ไนๆœˆ (ใใŒใค) and ไนๆ™‚ (ใใ˜).

There is a logic to it. Dates and clock times kept the older readings; everyday counting moved to the newer ones. With a counter, ใ‚ˆใ‚“, ใชใช and ใใ‚…ใ† are the safe defaults.

Where This Appears on the JLPT

Counters are almost never a grammar question. They show up in listening, where someone says ใ‚ใฃใฝใ‚“ or ใ•ใ‚“ใŒใ„ once and the answer hangs on your catching it. Recognising the word on paper is a different skill. Reading this article will not give you the other one.

So say them out loud. Every year I have students who can pick ใ„ใฃใฝใ‚“ out of a written list and still miss it at speed, because they have never once made the sound themselves. Count the things around you in Japanese for five minutes. It beats an hour of staring at a grid.

The Pattern

  • 1, 6, 8, 10 usually trigger a small ใฃ: ใ„ใฃใฝใ‚“, ใ‚ใฃใฝใ‚“, ใฏใฃใฝใ‚“, ใ˜ใ‚…ใฃใฝใ‚“.
  • 3 voices ใฏ่กŒ counters: ใ•ใ‚“ใผใ‚“, ใ•ใ‚“ใณใ, ใ•ใ‚“ใฐใ„ (ใปใ‚“โ†’ใผใ‚“, ใฒใโ†’ใณใ, ใฏใ„โ†’ใฐใ„).
  • 2, 4, 5, 7, 9 are usually regular: ใซใปใ‚“, ใ‚ˆใ‚“ใปใ‚“, ใ”ใปใ‚“.
  • m, d, n, r counters (ๆžš, ๅฐ, ๅบฆ) never change at all.
  • Exceptions cluster on common words, and ไธ‰้šŽ ใ•ใ‚“ใŒใ„ is the one to know.

Teacher's Note

Don't memorize a giant grid. Learn the 1-6-8-10 โ†’ small ใฃ and 3 โ†’ voiced shortcuts, practice ๆœฌ out loud until it's automatic, and the same instinct transfers to ๅŒน, ๅ›ž, ๆฏ, ้šŽ and the rest.

Count out loud, every day

Nihongo Pass drills counters with native audio so ใ„ใฃใฝใ‚“ and ใ•ใ‚“ใผใ‚“ come without hesitation.

Counting in Japanese: Why ไธ€ๆœฌ Is ใ„ใฃใฝใ‚“ and ไธ‰ๆœฌ Is ใ•ใ‚“ใผใ‚“ | Nihongo Pass